10 benefits of blogging for small businesses

The art of blogging is alive and well. 

93% of companies that have a blog cite it as being important to their business, according to a 2025 HubSpot survey. What’s more, businesses focusing on blogging are 13 times more likely to see positive ROI, and small businesses that blog experience 126% more lead growth than those that don’t, according to data from Demandsage.

If you’ve found that your blog has taken a back seat with all the millions of other matters that land in your lap as a small business owner, revive yourself with a well-earned cup of tea and read through my top 10 benefits of blogging for small businesses to learn why it’s worth carving out time for your blog (or paying someone else to do it…). 

1) Brings visitors to your website 

Google’s own SEO guide states the importance of making your site interesting and useful and says that creating content that people find compelling and useful is a key factor in influencing your presence in search results. 

The guide adds that if your content is unique (i.e., not just a rehash of what others have already said), up-to-date (45% of bloggers say their engagement went up after updating their older content), and helpful and reliable, you will have a greater chance of appearing in the search results. 

Your blog presents an unmissable opportunity to fill your site with this type of content. Think of it as your free inbound marketing tool. In fact, blogging can boost a business’s web traffic by 55%.

Additionally, the more high-quality blog content you produce, the more other people are likely to link to your site. This is called backlinking and it’s another way to optimise your site for search. Companies with active blogs get 97% more backlinks.

2) Drives conversions

More blog posts = more opportunities to add calls to action (CTAs) to your website. As long as your blog posts are captivating and answer the questions your reader was seeking, they’ll be interested to learn more. So make sure you include a next step for your reader to take. For top-of-the-funnel (TOFU) content, that could be going deeper into the topic and reading more of your articles. For middle- and bottom-of-the-funnel content (MOFU and BOFU), that could be learning more about your business and how you can help.

B2C companies that blog generate 88% more monthly leads than those that do not, and B2B businesses with blogs generate 67% more leads, according to Demandsage.

3) Acts as your content hub

While social media is a great place to share your exciting business news, the content eventually gets eaten up by the mass of other people’s posts all clamouring for attention and winds up being pushed down into the cobwebby depths of your feed.

Your blog, on the other hand, is your very own space with no competition and no shadowy algorithm to contend with. It’s still essential to post on social media and other channels, but your blog can give your content a comfy home. 

4) Builds trust and showcases expertise

As a small business, you don’t have a big brand name that oozes credibility to fall back on. So you need to work extra hard to show that you know what you’re talking about and that you can be trusted. High-quality blog posts are a fantastic way to do this. When visitors come to your website, you want to wow them with your offering and then back up your expertise with a healthy library of well-written, well-researched and up-to-date blog posts. Data backs this up, as 70% of consumers say they would prefer to learn about a company through articles rather than advertisements.

5) Boosts your personal profile

Not only does blogging demonstrate your business’s trustworthiness and expertise, it can also do wonders for boosting the credibility of the people behind the brand. If you’re the CEO or founder, make sure you’re listed as the author of at least some of your company blog posts (even if they’ve been ghost-written by a copywriter).  

6) Shows you are an active business

You know all the work that’s going on behind the scenes in your small business, but a visitor to your website doesn’t. Picture this: a visitor has made it to your homepage and they’re your ideal customer, woohoo! They like what they see, so they stick around and click through to your blog. But what’s this? The last article was posted one year ago. They can almost see the dust starting to settle on their laptop screen. “Hmm, is this company still active?” they wonder.   

Now, they may keep investigating and see that you posted on social media yesterday and deduce that you are, in fact, still up and running. But you don’t ever want to make your ideal customers question whether you are in business. 

7) Has a long-lasting snowball effect

Beyond the initial engagement after you publish a blog post, it can continue to attract new visitors, drive conversions and demonstrate your expertise for years to come, even if you aren’t actively promoting it. Sort of like a multi-tasking cheerleader that spreads word of your business while you sleep. 

8) Doubles as a testing lab

Marketing campaigns take time to put together, and money is required for advertising elements, such as PPC (pay-per-click) ads on social media and search engines. So it’s important you have a solid topic to base your campaign on, one you know your target audience is interested in. Your blog can be a great place to test topic and messaging ideas and see what resonates with readers. 

9) Provides material for other channels

A well-written blog post can spread its wings beyond your website and be repurposed for social media, email marketing, podcast episodes, you name it. You can use quotes and extracts from your blog post to feed the content marketing machine and boost engagement across channels, without having to spend time creating new content for each channel you’re active on. Content repurposing can actually save 60-80% of content creation time compared to starting from scratch for each platform.

10) Creates networking opportunities

Once you’ve got a well-stocked catalogue of blog posts that have cemented your position as a thought leader in your niche, it opens the door for connections with other industry bloggers, reporters and journalists who might be seeking collaborations or quotes from experts. These opportunities can widen your business’s reach and expose you to new audiences. 

With 43% of B2B marketers doing guest blogging, you’d be in good company.

Final thoughts

The internet is noisy and you’re busy, so keeping up with frequent blog posts can seem like an unbearably daunting task. But the benefits speak for themselves; blogging leads to more business. 

If you’d like me to write your blog posts for you, I’d love to chat. Say hello at camilla@camillabass.com or book a call.